Post by account_disabled on Oct 25, 2023 0:43:51 GMT -5
It's a long way to the store and you have to hurry, and you'll still have to prepare the food later. So all that's left is to order food home. Here we carry out a similar analysis of alternatives and in the end we are left with one solution that is optimal for us at a given moment. The funnel starts with a multitude of options, and during the process we narrow our choice down to one purchase decision.
Roberts calls low values both on the respect and love axis products, another name is commodity - things that we easily exchange for each other . If we don't have a favorite night shop, we will choose the one closest to us. Or it's the cheapest. As long as it doesn't make a difference to us Email List we won't overpay.The Internet is a huge threat to this category. First of all, because the consumer very often chooses the cheapest product (provided that certain minimum criteria are met).And thanks to the Internet, accessibility is no longer limited by ignorance or lack of information. The definition of "cheap" has also changed.
Price is one of the foundations of the marketing mix from the manufacturer's point of view.(mentioned above) broadens the topic: now the point of reference is no longer the manufacturer, but the customer . And from his point of view, the price looks a bit different. Cost for the customer is a more complicated matter.
Consumer purchases consist of not one, but three interchangeable currencies. These are: money, time and nerves. Let's look at ourselves or our clients - they are often willing to sacrifice time to save money. Or vice versa: they are ready to pay more just to not be nervous. The three purchasing currencies are interchangeable.
And the Internet has given producers a completely new set of tools for juggling these currencies. Therefore, if we sell something that, according to Roberts' classification, is a product, let's do everything to show customers that we save their time, money or nerves. They will love you. How to do it?
We also choose Commodity due to availability. Traditionally, this meant competing with place (another element of the marketing mix, place). Without the Internet, it was quite simple - if I have to travel very far, it is no longer profitable for me.
Roberts calls low values both on the respect and love axis products, another name is commodity - things that we easily exchange for each other . If we don't have a favorite night shop, we will choose the one closest to us. Or it's the cheapest. As long as it doesn't make a difference to us Email List we won't overpay.The Internet is a huge threat to this category. First of all, because the consumer very often chooses the cheapest product (provided that certain minimum criteria are met).And thanks to the Internet, accessibility is no longer limited by ignorance or lack of information. The definition of "cheap" has also changed.
Price is one of the foundations of the marketing mix from the manufacturer's point of view.(mentioned above) broadens the topic: now the point of reference is no longer the manufacturer, but the customer . And from his point of view, the price looks a bit different. Cost for the customer is a more complicated matter.
Consumer purchases consist of not one, but three interchangeable currencies. These are: money, time and nerves. Let's look at ourselves or our clients - they are often willing to sacrifice time to save money. Or vice versa: they are ready to pay more just to not be nervous. The three purchasing currencies are interchangeable.
And the Internet has given producers a completely new set of tools for juggling these currencies. Therefore, if we sell something that, according to Roberts' classification, is a product, let's do everything to show customers that we save their time, money or nerves. They will love you. How to do it?
We also choose Commodity due to availability. Traditionally, this meant competing with place (another element of the marketing mix, place). Without the Internet, it was quite simple - if I have to travel very far, it is no longer profitable for me.