Post by account_disabled on Mar 5, 2024 1:05:03 GMT -5
How often do you check your emails? On any given day, it's likely an infinite number of times. Emails are an integral part of our modern lives and play a vital role in how we communicate with colleagues, friends and customers. However, if you (or your team members) use emails as part of your marketing strategy or sales process, there's another factor to consider: email whitelisting. Knowing what email whitelisting is, why it matters to both marketers and customers, and making sure it works properly can have a massive impact on the success rate of emails delivered to customer inboxes. In this post I'll walk you through everything digital marketers should know about email whitelisting, from what it means to best practices for setting up campaigns. Let's begin! What is email whitelisting( Image source ) What is email whitelisting Email whitelisting is the process of adding another email address or domain to your approved senders list, so that emails are always delivered to your inbox .
This means that all emails from that particular sender Denmark Phone Number will bypass any filters and go straight to the user's inbox, ensuring they don't get lost in the spam folder. How does it work? Placing emails in the so-called whitelist requires changes on the part of the recipient. When someone receives an email, they can add the sender's address or domain name to their whitelist. To do this, the user marks incoming emails as "not spam" and then adds them to their contact list. In some cases, a user may also need to manually add an address to their whitelist, depending on the configuration of their email service. Because it is important? As you probably already know, there are filters that determine whether or not a particular email should go into someone's inbox. Many of these are based on whether or not an email is marked as spam, and if so, it is sent directly to the spam folder.
This means that whitelisting emails is an essential part of ensuring they successfully reach recipients. Who should be whitelisted? Who should you whitelist?( Image source ) The general rule when talking about whitelists is that you simply need to make sure you see the emails you want to read. That said, here are the emails you should add to your approved senders list: Your favorite brands and services Not every promotional email deserves to end up in spam or some obscured folder. With whitelisting, you can ensure that emails from all the retailers and services you use arrive in your inbox. Any newsletter or promotional email to which you have subscribed. Unless you signed up for an email list against your will, you probably expect to receive emails from the sources you signed up for. Whitelisting will ensure that these valuable sources of knowledge and promotions do not end up in email filters.
This means that all emails from that particular sender Denmark Phone Number will bypass any filters and go straight to the user's inbox, ensuring they don't get lost in the spam folder. How does it work? Placing emails in the so-called whitelist requires changes on the part of the recipient. When someone receives an email, they can add the sender's address or domain name to their whitelist. To do this, the user marks incoming emails as "not spam" and then adds them to their contact list. In some cases, a user may also need to manually add an address to their whitelist, depending on the configuration of their email service. Because it is important? As you probably already know, there are filters that determine whether or not a particular email should go into someone's inbox. Many of these are based on whether or not an email is marked as spam, and if so, it is sent directly to the spam folder.
This means that whitelisting emails is an essential part of ensuring they successfully reach recipients. Who should be whitelisted? Who should you whitelist?( Image source ) The general rule when talking about whitelists is that you simply need to make sure you see the emails you want to read. That said, here are the emails you should add to your approved senders list: Your favorite brands and services Not every promotional email deserves to end up in spam or some obscured folder. With whitelisting, you can ensure that emails from all the retailers and services you use arrive in your inbox. Any newsletter or promotional email to which you have subscribed. Unless you signed up for an email list against your will, you probably expect to receive emails from the sources you signed up for. Whitelisting will ensure that these valuable sources of knowledge and promotions do not end up in email filters.