Post by account_disabled on Mar 5, 2024 0:50:08 GMT -5
2020 took us all by surprise, forcing us to rethink that marketing plan that we had worked so hard on and that suddenly completely lost its meaning – boomer . At this moment the question is not whether we are going to change what was planned or not, but how are we going to do it? and with what speed? Positive impact : you may be one of those few companies whose sales skyrocketed within the current context. This is the case, for example, of those who had a video conferencing SaaS like Zoom, or those who offered online Yoga courses to companies.
Neutral impact : your clients or your business have not been greatly impacted by covid-19 and you can continue your activity relatively normally. It is the example of a tax agency. Negative impact : Your clients or your company have been hit hard by the health crisis and Industry Email List you have to be very creative to face the situation and try to control the situation in the best way possible. The latter is what happened to Edouard Borie, CMO of Flexy.co . Flexy is a SaaS solution for beauty professionals (hairdressers, beauty centers, spa...) in France. It offers its clients a unique solution to manage their reservations, cash management and customer loyalty.
In both France and Spain, confinement forced beauty centers to lower their blinds. And within this scenario, what are you supposed to do when your clients can't work and bill? Edouard tells us about his experience in this interview. As in Spain, the impact on the beauty sector has been very great. It has forced the forced closure of beauty salons to limit the spread of the virus; the cancellation of previously planned appointments; 0 expected revenue from trade shows; massive dismissal of workers in businesses in the sector; and finally, the bankruptcy of certain salons that did not have liquidity.
For us at Flexy specifically, the situation has led to a massive increase in support requests to modify or delay invoices, and even to pause subscriptions, in the first place. Obviously, acquiring new customers is at a standstill as everyone is going through a period of total uncertainty. Acquiring new customers is at a standstill as everyone goes through a period of uncertainty.
Internally we have been forced to carry out an ERTE for a part of our staff and we have cut unnecessary or inappropriate expenses in times of crisis. Teleworking has been imposed for all of us who are obviously still active and we have got to work, to build a plan that minimizes the impact of the crisis and reassures investors.More than ever we have put ourselves in our clients' shoes and have tried to adapt to this new reality, helping them endure this bad streak and prepare for the moment when we return to a certain normality. This has translated into content and communication actions, as well as a review of our pricing strategy .
In terms of content and communication, the first thing has been to reassure our clients by communicating with them transparently through our social networks and, especially, through a private group that we maintain with them on Facebook. We offer daily support by organizing live videos on Facebook and Instagram on very practical topics: How to react to the crisis? What type of financial aid can you access? How can we continue generating income during the crisis? etc. Additionally, we share best practices from some salons through Instagram live sessions.
Our content production has taken a turn. We now create online resources - blog articles, marketing plans, eBooks, etc. - focused on the recovery of the sector . We try to offer a communication kit to help salons stay in touch with their clients. On our website, we have published a special page that brings together all the available resources.On the other hand, we implemented a chatbot on certain pages of our website to support professionals who want information and we launched a national survey to evaluate the impact of covid-19 on the sector.
At the pricing level , from the first moment we gave the option of sending free appointment cancellation SMSs through our platform and we suspended subscription charges to our clients until further notice.We have also implemented a “stimulus pack” that allows our clients to contract our long-term services at a lower cost and thus pay less while accessing the functions available in the higher offer, ideal to prepare for the return.
Neutral impact : your clients or your business have not been greatly impacted by covid-19 and you can continue your activity relatively normally. It is the example of a tax agency. Negative impact : Your clients or your company have been hit hard by the health crisis and Industry Email List you have to be very creative to face the situation and try to control the situation in the best way possible. The latter is what happened to Edouard Borie, CMO of Flexy.co . Flexy is a SaaS solution for beauty professionals (hairdressers, beauty centers, spa...) in France. It offers its clients a unique solution to manage their reservations, cash management and customer loyalty.
In both France and Spain, confinement forced beauty centers to lower their blinds. And within this scenario, what are you supposed to do when your clients can't work and bill? Edouard tells us about his experience in this interview. As in Spain, the impact on the beauty sector has been very great. It has forced the forced closure of beauty salons to limit the spread of the virus; the cancellation of previously planned appointments; 0 expected revenue from trade shows; massive dismissal of workers in businesses in the sector; and finally, the bankruptcy of certain salons that did not have liquidity.
For us at Flexy specifically, the situation has led to a massive increase in support requests to modify or delay invoices, and even to pause subscriptions, in the first place. Obviously, acquiring new customers is at a standstill as everyone is going through a period of total uncertainty. Acquiring new customers is at a standstill as everyone goes through a period of uncertainty.
Internally we have been forced to carry out an ERTE for a part of our staff and we have cut unnecessary or inappropriate expenses in times of crisis. Teleworking has been imposed for all of us who are obviously still active and we have got to work, to build a plan that minimizes the impact of the crisis and reassures investors.More than ever we have put ourselves in our clients' shoes and have tried to adapt to this new reality, helping them endure this bad streak and prepare for the moment when we return to a certain normality. This has translated into content and communication actions, as well as a review of our pricing strategy .
In terms of content and communication, the first thing has been to reassure our clients by communicating with them transparently through our social networks and, especially, through a private group that we maintain with them on Facebook. We offer daily support by organizing live videos on Facebook and Instagram on very practical topics: How to react to the crisis? What type of financial aid can you access? How can we continue generating income during the crisis? etc. Additionally, we share best practices from some salons through Instagram live sessions.
Our content production has taken a turn. We now create online resources - blog articles, marketing plans, eBooks, etc. - focused on the recovery of the sector . We try to offer a communication kit to help salons stay in touch with their clients. On our website, we have published a special page that brings together all the available resources.On the other hand, we implemented a chatbot on certain pages of our website to support professionals who want information and we launched a national survey to evaluate the impact of covid-19 on the sector.
At the pricing level , from the first moment we gave the option of sending free appointment cancellation SMSs through our platform and we suspended subscription charges to our clients until further notice.We have also implemented a “stimulus pack” that allows our clients to contract our long-term services at a lower cost and thus pay less while accessing the functions available in the higher offer, ideal to prepare for the return.