Post by account_disabled on Jan 23, 2024 3:26:09 GMT -5
No matter how beautiful the landing pages are, it's the writing that makes the difference in how effectively a landing page converts visitors. From the headline to the call to action (CTA), every aspect of writing is essential to help you achieve your goal of getting leads and sales. In this guide you will see how to write landing page content that brings conversions. We'll also share best practices and examples to inspire you. 8 tips for writing content with examples Write a compelling headline Your title is one of the most important parts of your landing page. That's because, as the Nielsen Norman Group points out, people tend to sift through the content of any web page to make sure it gives them what they need. This also applies to landing pages. Good headlines reassure visitors that they are in the right place and let them know that there is something worthwhile in the page's content. If you follow landing page content best practices, your headline will: Link to the copy that brought people to the front page in the first place, delivering on the promise of your promotion or post Be personal and active – use the word “you” Address the visitor's main problem and your solution Be clear and easy to see Since headlines are usually short,
many people use the subheading to add more information and keep visitors interested. Sell the experience or solution No one cares about the features of your product or service. What they care about is whether you under B2B Email List stand and can solve their problem. They also care how they will feel when you solve their problem. That's why the best landing page writing focuses on benefits, not features. It's about what is offered to your visitors rather than what you want to achieve. Strike the balance, make your visitors happy and meet your business goals. Ideally, the landing page will make your visitors' experience an emotional one, where they understand how your solution will change their lives. Format the landing page text The title and subtitle are good starting points, but go further. Formatting, such as bold text, gives visitors something to pay attention to and can also be used to highlight key information. Support your claims Another helpful tip for your landing page content strategy is to be specific about facts and figures.
When you quote specific numbers and percentages the landing page becomes more credible. This supports your claim that your product or service helps your visitors. This site uses two sets of numbers to impress visitors. First, there is the number of years its creator has been collecting the information. Second, there are tens of millions of visitors supporting the site's content. In addition, there is a simple CTA and a testimonial. Include testimonials In this regard, people want to know that others like them have faith in you. Social proof is a powerful tool. Think about it: when you read positive reviews, don't they nudge you a little closer to the decision to buy? You'll have to experiment to see if a static testimonial or a video works better, but one way or another you're going to need a testimonial or two on that landing page. Use simple language The same Nielsen Norman study shows that clear, concise content wins over flowery words and phrases every time.
many people use the subheading to add more information and keep visitors interested. Sell the experience or solution No one cares about the features of your product or service. What they care about is whether you under B2B Email List stand and can solve their problem. They also care how they will feel when you solve their problem. That's why the best landing page writing focuses on benefits, not features. It's about what is offered to your visitors rather than what you want to achieve. Strike the balance, make your visitors happy and meet your business goals. Ideally, the landing page will make your visitors' experience an emotional one, where they understand how your solution will change their lives. Format the landing page text The title and subtitle are good starting points, but go further. Formatting, such as bold text, gives visitors something to pay attention to and can also be used to highlight key information. Support your claims Another helpful tip for your landing page content strategy is to be specific about facts and figures.
When you quote specific numbers and percentages the landing page becomes more credible. This supports your claim that your product or service helps your visitors. This site uses two sets of numbers to impress visitors. First, there is the number of years its creator has been collecting the information. Second, there are tens of millions of visitors supporting the site's content. In addition, there is a simple CTA and a testimonial. Include testimonials In this regard, people want to know that others like them have faith in you. Social proof is a powerful tool. Think about it: when you read positive reviews, don't they nudge you a little closer to the decision to buy? You'll have to experiment to see if a static testimonial or a video works better, but one way or another you're going to need a testimonial or two on that landing page. Use simple language The same Nielsen Norman study shows that clear, concise content wins over flowery words and phrases every time.