Post by account_disabled on Dec 20, 2023 1:18:02 GMT -5
A few months ago I was contacted by the innovation department of a large group. For a new project, they did not plan to start from 0 but to acquire a start-up. They identified several targets. Their request: do due diligence on each target without contacting them and without informing them that they are potential targets. Mission successfully accomplished in a few weeks. Customer Context Our client was (still is) a large industrial account with a global presence. It is present in a sector undergoing rapid change under various pressures: digital, which evolves customer relations and the services to be provided. big data, because enormous quantities of data are transmitted by individuals and by professionals who use this type of service. an essential industry, at the heart of current events.
French and European regulations. logistic. competition: major accounts, start-ups, GAFA, etc. All of these Email Data elements combined together have a negative impact on the activity of many market players, particularly those with whom we have been in contact. Its business is undergoing an almost inevitable erosion. We worked for this client. Our recommendations have been implemented. Who ? What ? Or ? For what ? How ? This is the subject of this article even if for obvious confidentiality reasons, I cannot say more about the client or even their sector of activity. SMEs and large accounts When you are a small structure (VSE/SME), one of the dreams (or at least one of the objectives) that you often find (not always) is to work with large account clients.
For what ? I think there are several reasons: Issues addressed: broader, more transversal, more international… Project scope: larger size with greater stakes. Duration of projects: for the above reasons, projects are often longer, so there is less need to be in a permanent commercial approach. One of my colleagues told me that he had signed a contract for €500k per year over 4 years. Impossible with a small structure. And the commercial effort is not always more complex. Ego: for some, working with this type of client is very flattering. References: a major account client is a recognized name which can reassure... but which can also scare away smaller potential clients: “this company only works with large accounts, so it's not for me”.
French and European regulations. logistic. competition: major accounts, start-ups, GAFA, etc. All of these Email Data elements combined together have a negative impact on the activity of many market players, particularly those with whom we have been in contact. Its business is undergoing an almost inevitable erosion. We worked for this client. Our recommendations have been implemented. Who ? What ? Or ? For what ? How ? This is the subject of this article even if for obvious confidentiality reasons, I cannot say more about the client or even their sector of activity. SMEs and large accounts When you are a small structure (VSE/SME), one of the dreams (or at least one of the objectives) that you often find (not always) is to work with large account clients.
For what ? I think there are several reasons: Issues addressed: broader, more transversal, more international… Project scope: larger size with greater stakes. Duration of projects: for the above reasons, projects are often longer, so there is less need to be in a permanent commercial approach. One of my colleagues told me that he had signed a contract for €500k per year over 4 years. Impossible with a small structure. And the commercial effort is not always more complex. Ego: for some, working with this type of client is very flattering. References: a major account client is a recognized name which can reassure... but which can also scare away smaller potential clients: “this company only works with large accounts, so it's not for me”.